American Management Association. Marketing Division. (1959). Analyzing and improving marketing performance: Marketing audits in theory and practice. Marketing Division, American Management Association.
Cita Chicago Style (17a ed.)American Management Association. Marketing Division. Analyzing and Improving Marketing Performance: Marketing Audits in Theory and Practice. New York: Marketing Division, American Management Association, 1959.
Cita MLA (9a ed.)American Management Association. Marketing Division. Analyzing and Improving Marketing Performance: Marketing Audits in Theory and Practice. Marketing Division, American Management Association, 1959.
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