APA (7th ed.) Citation

Ahluwalia, R., Unnava, H. R., & Burnkrant, R. E. (1999). Towards understanding the value of a loyal customer: An information-processing perspective. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Ahluwalia, Rohini, H. Rao Unnava, and Robert E. Burnkrant. Towards Understanding the Value of a Loyal Customer: An Information-processing Perspective. Cambridge, Massachusetts: Marketing Science Institute, 1999.

MLA (9th ed.) Citation

Ahluwalia, Rohini, et al. Towards Understanding the Value of a Loyal Customer: An Information-processing Perspective. Marketing Science Institute, 1999.