American Marketing Association., Goodstein, R. C., & MacKenzie, S. B. (1998). Enhancing knowledge development in marketing: 1998 AMA educators' proceedings. American Marketing Association.
Chicago Style (17th ed.) CitationAmerican Marketing Association., Ronald C. Goodstein, and Scott Bradley MacKenzie. Enhancing Knowledge Development in Marketing: 1998 AMA Educators' Proceedings. Chicago: American Marketing Association, 1998.
MLA (9th ed.) CitationAmerican Marketing Association., et al. Enhancing Knowledge Development in Marketing: 1998 AMA Educators' Proceedings. American Marketing Association, 1998.
Warning: These citations may not always be 100% accurate.
