Cita APA (7a ed.)

American Marketing Association., Pride, W. M., & Hult, G. T. M. (1997). Enhancing knowledge development in marketing: 1997 AMA educators' proceedings. American Marketing Association.

Cita Chicago Style (17a ed.)

American Marketing Association., William M. Pride, y G. Tomas M. Hult. Enhancing Knowledge Development in Marketing: 1997 AMA Educators' Proceedings. Chicago: American Marketing Association, 1997.

Cita MLA (9a ed.)

American Marketing Association., et al. Enhancing Knowledge Development in Marketing: 1997 AMA Educators' Proceedings. American Marketing Association, 1997.