Cita APA (7a ed.)

Kassarjian, H. H., & Robertson, T. S. (1968). Perspectives in consumer behavior. Scott, Foresman and Company.

Cita Chicago Style (17a ed.)

Kassarjian, Harold H., y Thomas S. Robertson. Perspectives in Consumer Behavior. Glenview, Illinois: Scott, Foresman and Company, 1968.

Cita MLA (9a ed.)

Kassarjian, Harold H., y Thomas S. Robertson. Perspectives in Consumer Behavior. Scott, Foresman and Company, 1968.