Cita APA (7a ed.)

Bagozzi, R. P. (1994). Principles of marketing research. Blackwell Business.

Cita Chicago Style (17a ed.)

Bagozzi, Richard P. Principles of Marketing Research. Cambridge, Massachusetts [etc.]: Blackwell Business, 1994.

Cita MLA (9a ed.)

Bagozzi, Richard P. Principles of Marketing Research. Blackwell Business, 1994.