Cases in marketing management : issues for the 1990s

Cases in marketing management issues for the 1990s

Bibliographic Details
Main Author: Hinkle, Charles L. (-)
Other Authors: Johnston, Wesley J., Lanigan, Esther F.
Format: Book
Language:Inglés
Published: Englewood Cliffs, New Jersey : Prentice-Hall 1992.
Edition:2nd ed
Subjects:
Marketing > casos.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001898609703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XVII, 650 p. : il. ; 24 cm
Bibliography:Bibliogr.
ISBN:9780131163515

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