Cita APA (7a ed.)

Shankar, V., & Bolton, R. N. (1999). Dimensions and determinants of retailer pricing strategy and tactics. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Shankar, Venkatesh, y Ruth N. Bolton. Dimensions and Determinants of Retailer Pricing Strategy and Tactics. Cambridge, Massachusetts: Marketing Science Institute, 1999.

Cita MLA (9a ed.)

Shankar, Venkatesh, y Ruth N. Bolton. Dimensions and Determinants of Retailer Pricing Strategy and Tactics. Marketing Science Institute, 1999.