Lambin, J. (1997). Strategic marketing management: Tutor's guide, with transparency masters to accompany. McGraw-Hill.
Cita Chicago Style (17a ed.)Lambin, Jean-Jacques. Strategic Marketing Management: Tutor's Guide, with Transparency Masters to Accompany. London [etc.]: McGraw-Hill, 1997.
Cita MLA (9a ed.)Lambin, Jean-Jacques. Strategic Marketing Management: Tutor's Guide, with Transparency Masters to Accompany. McGraw-Hill, 1997.
Precaución: Estas citas no son 100% exactas.