Cita APA (7a ed.)

Lytle, R. S. (1996). Service orientation, market orientation and performance: An organizational culture perspective. University Microfilms International.

Cita Chicago Style (17a ed.)

Lytle, Richard Schilling. Service Orientation, Market Orientation and Performance: An Organizational Culture Perspective. Ann Arbor: University Microfilms International, 1996.

Cita MLA (9a ed.)

Lytle, Richard Schilling. Service Orientation, Market Orientation and Performance: An Organizational Culture Perspective. University Microfilms International, 1996.