Cita APA (7a ed.)

Slater, S. F., & Narver, J. C. (1994). Market oriented isn't enough: Build a learning organization. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Slater, Stanley F., y John C. Narver. Market Oriented Isn't Enough: Build a Learning Organization. Cambridge, Massachusetts: Marketing Science Institute, 1994.

Cita MLA (9a ed.)

Slater, Stanley F., y John C. Narver. Market Oriented Isn't Enough: Build a Learning Organization. Marketing Science Institute, 1994.