Adaptive designs for Likert-type data an approach for implementing marketing surveys

Bibliographic Details
Main Author: Singh, Jagdip (-)
Other Authors: Howell, Roy D., Rhoads, Gary K.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1990.
Series:Report (Marketing Science Institute) ; 90,117.
Subjects:
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Description
Item Description:En la port.: Research Program. Special report
Physical Description:[20] p. ; 28 cm
Bibliography:Bibliogr.