APA (7th ed.) Citation

Singh, J., Howell, R. D., & Rhoads, G. K. (1990). Adaptive designs for Likert-type data: An approach for implementing marketing surveys. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Singh, Jagdip, Roy D. Howell, and Gary K. Rhoads. Adaptive Designs for Likert-type Data: An Approach for Implementing Marketing Surveys. Cambridge, Massachusetts: Marketing Science Institute, 1990.

MLA (9th ed.) Citation

Singh, Jagdip, et al. Adaptive Designs for Likert-type Data: An Approach for Implementing Marketing Surveys. Marketing Science Institute, 1990.