APA (7th ed.) Citation

Clancy, K. J., & Shulman, R. S. (1994). Marketing miths that are killing business: The cure for death wish marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Clancy, Kevin J., and Robert S. Shulman. Marketing Miths That Are Killing Business: The Cure for Death Wish Marketing. New York [etc.]: McGraw-Hill, 1994.

MLA (9th ed.) Citation

Clancy, Kevin J., and Robert S. Shulman. Marketing Miths That Are Killing Business: The Cure for Death Wish Marketing. McGraw-Hill, 1994.