Research frontiers in interactive marketing

Bibliographic Details
Corporate Author: Marketing Science Institute (-)
Other Authors: Klein, Lisa, 1970- (-), Lurie, Nicholas
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1997.
Series:Report (Marketing Science Institute) ; 97,129.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001869499703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Conference Summary
Physical Description:40 p. ; 28 cm
Bibliography:Bibliogr.