Cita APA (7a ed.)

Fill, C. (1995). Marketing communications: Frameworks, theories and applications. Prentice-Hall.

Cita Chicago Style (17a ed.)

Fill, Chris. Marketing Communications: Frameworks, Theories and Applications. London [etc.]: Prentice-Hall, 1995.

Cita MLA (9a ed.)

Fill, Chris. Marketing Communications: Frameworks, Theories and Applications. Prentice-Hall, 1995.