APA (7th ed.) Citation

Mokwa, M. P., Dawson, W. M., & Prieve, E. A. (1980). Marketing the arts. Praeger.

Chicago Style (17th ed.) Citation

Mokwa, Michael P., William M. Dawson, and E. Arthur Prieve. Marketing the Arts. Westport [etc.]: Praeger, 1980.

MLA (9th ed.) Citation

Mokwa, Michael P., et al. Marketing the Arts. Praeger, 1980.