APA (7th ed.) Citation

Kern, M. (1989). 30-second politics: Political advertising in the eighties. Praeger.

Chicago Style (17th ed.) Citation

Kern, Montague. 30-second Politics: Political Advertising in the Eighties. New York [etc.]: Praeger, 1989.

MLA (9th ed.) Citation

Kern, Montague. 30-second Politics: Political Advertising in the Eighties. Praeger, 1989.

Warning: These citations may not always be 100% accurate.