APA (7th ed.) Citation

Bower, H. F. d. (1923). Advertising principles (Latest rev.). Alexander Hamilton Institute.

Chicago Style (17th ed.) Citation

Bower, Herbert F. de. Advertising Principles. Latest rev. New York: Alexander Hamilton Institute, 1923.

MLA (9th ed.) Citation

Bower, Herbert F. de. Advertising Principles. Latest rev. Alexander Hamilton Institute, 1923.