APA (7th ed.) Citation

Hagel, J., & Armstrong, A. G. (1997). Net gain: Expanding markets through virtual communities. Harvard Business School.

Chicago Style (17th ed.) Citation

Hagel, John, and Arthur G. Armstrong. Net Gain: Expanding Markets Through Virtual Communities. Boston, Massachusetts: Harvard Business School, 1997.

MLA (9th ed.) Citation

Hagel, John, and Arthur G. Armstrong. Net Gain: Expanding Markets Through Virtual Communities. Harvard Business School, 1997.