Cita APA (7a ed.)

Rodger, L. W. (1973). Marketing concepts and strategies in the next decade. Cassell.

Cita Chicago Style (17a ed.)

Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. London: Cassell, 1973.

Cita MLA (9a ed.)

Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. Cassell, 1973.