Publicidad

Bibliographic Details
Main Author: Arens, William F. (-)
Other Authors: Weigold, Michael F., Arens, Christian, Domette Nicolesco, Jean, Raso Arcaute, Ivonne
Format: Book
Language:Castellano
Published: México [etc.] : McGraw-Hill cop. 2008.
Edition:11. ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001603489703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Traducción de: Contemporary advertising. - 11th ed.
En cub.: 25a ed. de aniversario
Physical Description:XL, 714 p. : il. col. ; 28 cm
Bibliography:Bibliogr. Índice
ISBN:9789701066683