Marketing research measurement & method : a text with cases
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
MacMillan
cop. 1987.
|
| Edition: | 4th ed |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001602259703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XVI, 845 p. ; 24 cm |
|---|---|
| Bibliography: | Bibliogr. Indice |
| ISBN: | 9780024219107 |
