Cita APA (7a ed.)

Tull, D. S., & Hawkins, D. I. (1987). Marketing research: Measurement & method : a text with cases (4th ed.). MacMillan.

Cita Chicago Style (17a ed.)

Tull, Donald S., y Del I. Hawkins. Marketing Research: Measurement & Method : A Text with Cases. 4th ed. New York [etc.]: MacMillan, 1987.

Cita MLA (9a ed.)

Tull, Donald S., y Del I. Hawkins. Marketing Research: Measurement & Method : A Text with Cases. 4th ed. MacMillan, 1987.