Cita APA (7a ed.)

Seehafer, E. F., & Laemmar, J. W. (1951). Successful radio and television advertising. McGraw-Hill.

Cita Chicago Style (17a ed.)

Seehafer, E. F., y Jack William Laemmar. Successful Radio and Television Advertising. New York [etc.]: McGraw-Hill, 1951.

Cita MLA (9a ed.)

Seehafer, E. F., y Jack William Laemmar. Successful Radio and Television Advertising. McGraw-Hill, 1951.