APA (7th ed.) Citation

Seehafer, E. F., & Laemmar, J. W. (1951). Successful radio and television advertising. McGraw-Hill.

Chicago Style (17th ed.) Citation

Seehafer, E. F., and Jack William Laemmar. Successful Radio and Television Advertising. New York [etc.]: McGraw-Hill, 1951.

MLA (9th ed.) Citation

Seehafer, E. F., and Jack William Laemmar. Successful Radio and Television Advertising. McGraw-Hill, 1951.