Dirección de mercadotecnia análisis, planeación y control

Bibliographic Details
Main Author: Kotler, Philip (-)
Format: Book
Language:Castellano
Published: México : Diana 1977.
Edition:2a ed., 4a imp
Subjects:
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Description
Item Description:Tít. orig.: Marketing management : analysis, planning and control
Physical Description:1101 p. ; 25 cm
Bibliography:Bibliogr. Índice