APA (7th ed.) Citation

Trott, P., & Hartmann, D. (2009). Why open innovation is old wine in new bottles. Imperial College Press.

Chicago Style (17th ed.) Citation

Trott, Paul, and Dap Hartmann. Why Open Innovation Is Old Wine in New Bottles. London: Imperial College Press, 2009.

MLA (9th ed.) Citation

Trott, Paul, and Dap Hartmann. Why Open Innovation Is Old Wine in New Bottles. Imperial College Press, 2009.