Kotler, P., & Fox, K. F. A. (1985). Strategic marketing for educational institutions. Prentice-Hall.
Cita Chicago Style (17a ed.)Kotler, Philip, y Karen F. A. Fox. Strategic Marketing for Educational Institutions. Englewood Cliffs, N.J.: Prentice-Hall, 1985.
Cita MLA (9a ed.)Kotler, Philip, y Karen F. A. Fox. Strategic Marketing for Educational Institutions. Prentice-Hall, 1985.
Precaución: Estas citas no son 100% exactas.