APA (7th ed.) Citation

Dolan, R. J. (2002). Marketing strategy. Harvard Business School.

Chicago Style (17th ed.) Citation

Dolan, Robert J. Marketing Strategy. Boston, Massachusetts: Harvard Business School, 2002.

MLA (9th ed.) Citation

Dolan, Robert J. Marketing Strategy. Harvard Business School, 2002.

Warning: These citations may not always be 100% accurate.