Cita APA (7a ed.)

Enis, B. M., & Cox, K. K. (1998). Marketing classics: A selection of influential articles (6th ed.). Allyn and Bacon.

Cita Chicago Style (17a ed.)

Enis, Ben M., y Keith Kohn Cox. Marketing Classics: A Selection of Influential Articles. 6th ed. Boston [etc.]: Allyn and Bacon, 1998.

Cita MLA (9a ed.)

Enis, Ben M., y Keith Kohn Cox. Marketing Classics: A Selection of Influential Articles. 6th ed. Allyn and Bacon, 1998.