Strategic reations of national brand manufacturers towards private labels an empirical study in the Netherlands

Bibliographic Details
Main Author: Verhoef, Peter C. (-)
Other Authors: Sloot, Laurens M., Nijssen, Edwin J.
Format: Book
Language:Inglés
Published: [S.l.] : [s.n.] 2002.
Subjects:
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Description
Item Description:Fotocopia de: European Journal of Marketing. V. 36, no11-12 (2002)
Physical Description:p. 1309-1326 ; 30 cm
Bibliography:Bibliogr.