Branding & segmentation turning store concepts and private labels into true brands

Bibliographic Details
Main Author: Ossel, Gino van (-)
Other Authors: Versteylen, Corine
Format: Book
Language:Inglés
Published: [S.l.] : [s.n.] 2002.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001472769703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Fotocopia de: Executive Outlook. Vol. 2,no 4 (2002)
Physical Description:p. 80-89 ; 30 cm
Bibliography:Bibliogr.