In search of brand equity the conceptualization and measurement of the brand impression construct
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
1991.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001451539703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Separata de: Marketing Theory and Application. v. 2 (1991) |
|---|---|
| Physical Description: | p. 431-438 p. ; 30 cm |
| Bibliography: | Bibliogr. |
