Cita APA (7a ed.)

Martin, G. S., & Brown, T. J. (1991). In search of brand equity: The conceptualization and measurement of the brand impression construct. [s.n.].

Cita Chicago Style (17a ed.)

Martin, Greg S., y Tom J. Brown. In Search of Brand Equity: The Conceptualization and Measurement of the Brand Impression Construct. [S.l.]: [s.n.], 1991.

Cita MLA (9a ed.)

Martin, Greg S., y Tom J. Brown. In Search of Brand Equity: The Conceptualization and Measurement of the Brand Impression Construct. [s.n.], 1991.