Cita APA (7a ed.)

Stanton, W. J., Carranza Garza, A., Etzel, M. J., & Walker, B. J. (2007). Fundamentos de marketing (14a ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J., Adriana Carranza Garza, Michael J. Etzel, y Bruce J. Walker. Fundamentos De Marketing. 14a ed. México [etc.]: McGraw-Hill, 2007.

Cita MLA (9a ed.)

Stanton, William J., et al. Fundamentos De Marketing. 14a ed. McGraw-Hill, 2007.