APA (7th ed.) Citation

Ailawadi, K. L., & Keller, K. L. (2004). Understanding retail branding: Conceptual insights and research priorities. [s.n.].

Chicago Style (17th ed.) Citation

Ailawadi, Kusum L., and Kevin Lane Keller. Understanding Retail Branding: Conceptual Insights and Research Priorities. [S.l.]: [s.n.], 2004.

MLA (9th ed.) Citation

Ailawadi, Kusum L., and Kevin Lane Keller. Understanding Retail Branding: Conceptual Insights and Research Priorities. [s.n.], 2004.