The equalization price a measure of comsumer-perceived brand equity
| Other Authors: | |
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| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
1993.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001442059703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: International Journal of Research in Marketing. n̐ư̐ư10 (1993) |
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| Physical Description: | p. 23-45 ; 28 cm |
