Cita APA (7a ed.)

Swait, J. (1993). The equalization price: A measure of comsumer-perceived brand equity. [s.n.].

Cita Chicago Style (17a ed.)

Swait, Joffre. The Equalization Price: A Measure of Comsumer-perceived Brand Equity. [S.l.]: [s.n.], 1993.

Cita MLA (9a ed.)

Swait, Joffre. The Equalization Price: A Measure of Comsumer-perceived Brand Equity. [s.n.], 1993.