APA (7th ed.) Citation

Backman, M., & Butler, C. (2007). Big in Asia: 30 strategies for business success (New ed. expanded and fully updated.). Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Backman, Michael, and Charlotte Butler. Big in Asia: 30 Strategies for Business Success. New ed. expanded and fully updated. Basingstoke [etc.]: Palgrave Macmillan, 2007.

MLA (9th ed.) Citation

Backman, Michael, and Charlotte Butler. Big in Asia: 30 Strategies for Business Success. New ed. expanded and fully updated. Palgrave Macmillan, 2007.