Cita APA (7a ed.)

Armstrong, G., & Kotler, P. (2007). Marketing: An introduction (8th ed.). Pearson-Prentice Hall.

Cita Chicago Style (17a ed.)

Armstrong, Gary, y Philip Kotler. Marketing: An Introduction. 8th ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2007.

Cita MLA (9a ed.)

Armstrong, Gary, y Philip Kotler. Marketing: An Introduction. 8th ed. Pearson-Prentice Hall, 2007.