Cita APA (7a ed.)

Maltz, E., & Srivastava, R. K. (1994). Consider uncertainty and implementation in evaluating market information systems. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Maltz, Elliot, y Rajendra K. Srivastava. Consider Uncertainty and Implementation in Evaluating Market Information Systems. Cambridge, Massachusetts: Marketing Science Institute, 1994.

Cita MLA (9a ed.)

Maltz, Elliot, y Rajendra K. Srivastava. Consider Uncertainty and Implementation in Evaluating Market Information Systems. Marketing Science Institute, 1994.