APA (7th ed.) Citation

Marketing Science Institute & Dekimpe, M. G. (1996). Erosion and variability in brand loyalty. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Marketing Science Institute and Marnik G. Dekimpe. Erosion and Variability in Brand Loyalty. Cambridge, Massachusetts: Marketing Science Institute, 1996.

MLA (9th ed.) Citation

Marketing Science Institute and Marnik G. Dekimpe. Erosion and Variability in Brand Loyalty. Marketing Science Institute, 1996.