APA (7th ed.) Citation

Zaltman, G., & Deshpandé, R. (1980). The use of market research: An exploratory study of manager and researcher perspectives. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Zaltman, Gerald, and Rohit Deshpandé. The Use of Market Research: An Exploratory Study of Manager and Researcher Perspectives. Cambridge, Massachusetts: Marketing Science Institute, 1980.

MLA (9th ed.) Citation

Zaltman, Gerald, and Rohit Deshpandé. The Use of Market Research: An Exploratory Study of Manager and Researcher Perspectives. Marketing Science Institute, 1980.