APA (7th ed.) Citation

Marketing Science Institute & Alpert, F. (1996). Pioneer brand advantage in Japan and the United States. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Marketing Science Institute and Frank Alpert. Pioneer Brand Advantage in Japan and the United States. Cambridge, Massachusetts: Marketing Science Institute, 1996.

MLA (9th ed.) Citation

Marketing Science Institute and Frank Alpert. Pioneer Brand Advantage in Japan and the United States. Marketing Science Institute, 1996.