Cita APA (7a ed.)

Deshpandé, R., Farley, J. U., & Webster, F. E. (1992). Corporate culture, customer orientation and innovativeness in Japanes firms: A quadrad analysis. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Deshpandé, Rohit, John U. Farley, y Frederick Elmer Webster. Corporate Culture, Customer Orientation and Innovativeness in Japanes Firms: A Quadrad Analysis. Cambridge, Massachusetts: Marketing Science Institute, 1992.

Cita MLA (9a ed.)

Deshpandé, Rohit, et al. Corporate Culture, Customer Orientation and Innovativeness in Japanes Firms: A Quadrad Analysis. Marketing Science Institute, 1992.