APA (7th ed.) Citation

Marketing Science Institute & DeSarbo, W. S. (1996). Deriving joint space maps of bundle compositions and market segments: An application to new product options. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Marketing Science Institute and Wayne S. DeSarbo. Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options. Cambridge, Massachusetts: Marketing Science Institute, 1996.

MLA (9th ed.) Citation

Marketing Science Institute and Wayne S. DeSarbo. Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options. Marketing Science Institute, 1996.