Cita APA (7a ed.)

Jobber, D. (1974). Television advertising: A consumer viewpoint. [s.n.].

Cita Chicago Style (17a ed.)

Jobber, David. Television Advertising: A Consumer Viewpoint. [S.l.]: [s.n.], 1974.

Cita MLA (9a ed.)

Jobber, David. Television Advertising: A Consumer Viewpoint. [s.n.], 1974.