APA (7th ed.) Citation

Lucas, D. B., & Britt, S. H. (1950). Advertising psychology and research: An introductory book. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lucas, Darrell Blaine, and Steuart Henderson Britt. Advertising Psychology and Research: An Introductory Book. New York [etc.]: McGraw-Hill, 1950.

MLA (9th ed.) Citation

Lucas, Darrell Blaine, and Steuart Henderson Britt. Advertising Psychology and Research: An Introductory Book. McGraw-Hill, 1950.