Deception in advertising a receiver oriented approach to understanding

Bibliographic Details
Main Author: Gardner, David M. (-)
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1976.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Advertising, v. 5 (1976)
Physical Description:p. 5-19 ; 21 cm
Bibliography:Bibliogr.: p. 19