Cita APA (7a ed.)

Longman, K. A. (1971). Advertising. Harcourt Brace Jovanovich.

Cita Chicago Style (17a ed.)

Longman, Kenneth A. Advertising. New York [etc.]: Harcourt Brace Jovanovich, 1971.

Cita MLA (9a ed.)

Longman, Kenneth A. Advertising. Harcourt Brace Jovanovich, 1971.